If the first rule of marketing is to go where the people are, then promoting your new album on a BitTorrent site actually makes a lot of sense. That’s exactly what indie label Honor Roll Music did for Miami based band Awesome New Republic’s new release with a month long banner ad on isoHunt.

Isohunt “As far as we know, we are the first record label/band to advertise directly on a torrent search engine,” Colin Foord, the creative brain behind the campaign told TorrentFreak. “We are sponsoring isoHunt with a banner that links directly to our homepage where the album can be downloaded for free.”

Posted By: Thomas v/d Zouwe

Source: http://www.hypebot.com/hypebot/2009/05/labels-sponorsors-bit-torrent.html